Which type of conflict describes a choice between two options that are both appealing?

• A. Avoidance-avoidance
• B. Approach-Approach
• C. Approach-Avoidance
• D. Conflict

Answer: (B)

When you have to pick between two appealing options, you’re experiencing an approach-approach conflict. Both choices offer positive outcomes, so the pull comes from weighing which desirable result is more worth pursuing. The dilemma centers on choosing the better of two attractive possibilities, with each option pulling you toward its own reward.

This differs from avoidance-avoidance, where you’re stuck between two undesirable choices, and from approach-avoidance, where a single option has both tempting and aversive aspects. A general term like “conflict” is too vague to capture the specific tug between two positives.