Which approach focuses on descriptive data like spoken language and narratives?

• A. Reliability
• B. Qualitative Research
• C. Conscious mind
• D. Elicitors

Answer: (B)

Describing human experience through spoken language and personal narratives is the hallmark of qualitative research. This approach prioritizes descriptive data—interviews, open-ended responses, field notes, and transcripts of conversations—so researchers can explore how people make sense of their lives, motives, and emotions in their own words. Analysis focuses on meaning, context, and patterns rather than counting frequencies or measuring variables, which is why qualitative methods are well suited for capturing rich detail and nuance. In contrast, reliability centers on how consistently a measurement tool yields the same results, the conscious mind is a theoretical construct about mental processes rather than a data-collection method, and elicitors are stimuli used to provoke responses rather than a complete research approach. Hence, focusing on descriptive data like spoken language and narratives aligns with qualitative research.